Market valuation
Understand what your property is really worth.
Market, land, and data translated into a clear value reference for your rural property.
Request a proposalMarket
Comparables and liquidity
Land
Suitability and potential
Data
Traceable evidence
Valuation thesis
Land value doesn't fit into an average.
Two neighboring plots can carry very different prices. That's why a valuation starts with what the market pays for a property with these characteristics.
05
Variables that move the price
Location
Use and suitability
Access
Documentation
Best use
Regional listings by R$/ha
Median
Lowest
Highest
Illustrative example
The median is the starting point. Comparability defines the final position.
Analysis layers
One property. Multiple layers of intelligence.
Each layer reduces uncertainty. Together, they form a consistent and traceable reference.
01
Market
Listings, asking price, history, and liquidity.
02
Location
City, highways, hubs, and access.
03
Land use
Crops, pasture, forest, protected and usable areas.
04
Documentation
Title, CAR, CCIR, contracts, and restrictions.
05
Productive capacity
Suitability, mechanization, water, and established use.
06
Development potential
Urban, industrial, tourism, or new uses.
Methodology
A clear process. An in-depth analysis.
Data, criteria, and calculations stay traceable from request to report.
01
Scope
Goal, reference date, asset type, and purpose of the analysis.
02
Property profile
Area, location, use, access, improvements, and documentation.
03
Market research
RELAND, portals, brokers, and regional references.
04
Comparability
Removal of duplicates, outliers, and relevant differences.
05
Value calculation
R$/ha or R$/m², adjustments, scenarios, and value range.
06
Review and delivery
Technical conclusion, sources, caveats, and consolidated PDF.
Market evidence
The references appear in the report itself.
The set of listings reveals the market range and positions the property within it.
| Property | Area | Price | R$/ha | Source |
|---|---|---|---|---|
| Comparable A | 32 ha | R$2.40M | R$75.0K | Portal |
| Comparable B | 48 ha | R$3.10M | R$64.6K | Broker |
| Comparable C | 27 ha | R$2.00M | R$74.1K | RELAND |
| Comparable D | 65 ha | R$4.10M | R$63.1K | Portal |
| Comparable E | 18 ha | R$1.55M | R$86.1K | Broker |
Illustrative example
From market to value
The calculation has to be explainable.
Every adjustment to the median is recorded and can be reviewed.
Illustrative example
R$ thousand/ha
Median
74.1
Location
+4.8
Access
+2.5
Documentation
−5.0
Suitability
+1.8
Liquidity
−3.0
Reference
75.2
Conservative
R$68K/ha
40 ha = R$2.72M
Reference
R$75K/ha
40 ha = R$3.00M
Upper
R$83K/ha
40 ha = R$3.32M
Reference value
R$3.00M
Range from R$2.72M to R$3.32M
What you receive
A report built to be read and defended.
Executive clarity on the first page. Evidence, calculations, and caveats on the following ones.
Consolidated PDF with calculation record
01
Executive summary
02
Property profile
03
Regional market
04
Comparables and links
05
Price per hectare or m²
06
Market adjustments
07
Ranges and scenarios
08
Reference value
09
Methodology
10
Conclusion and caveats
Applications
One analysis. Very different decisions.
Sale
Set price, positioning, and negotiation margin.
Purchase
Test whether the asking price matches the market.
Estates and divisions
Support the reading and division of assets.
Legal proceedings
Present comparables and market evidence.
Wealth planning
Know the approximate value of rural assets.
Swaps and negotiations
Compare different properties economically.
Land development
Consider urban, industrial, or tourism potential.
Input information
More information, more precision.
When data isn't available, it isn't invented. The gap is recorded in the conclusion.
Essential to start
City and state
Total area
Property type
Current use
Valuation goal
Photos or a basic description
Documents that add depth
Property title
CAR, CCIR, and ITR
KML, KMZ, or georeferencing
Maps and sketches
Contracts and leases
Negotiation history
More than a price per hectare
What is this property worth in the market where it sits?
Request a proposalMarket reference based on the listings and information available on the reference date. Asking prices are not completed transactions. It does not replace a formal appraisal when required by law, standard, or institution.